Many of us have had the pleasure of working with the Windows Operating System, more specifically, Windows 7. From time-to-time there is a problem and something stops working. When this does happen, our normal response is to hit CTRL-ALT-DELETE; restart the computer, losing what we were working on, and try to start from where we left off.

It can be extremely frustrating when you are working on an important document, Windows 7 stops working and you’re forced to reboot. Before you restart your computer, here are three useful things to try.

Using the Resource Manager If your computer starts to act sluggish or slow, and is taking a long time to open a program or respond, it may be because it’s taking up a large amount of processing power, forcing other programs you have open or running to use less - this is commonly known as a “bottleneck”. To figure out where the bottlenecks are when your computer is slow is relatively easy:

• Click Start and type: RESMON and select RESMON.exe. A window with all running programs and processes, graphs and tabs will pop up. This is called the Resource Manager.
• Under the Overview tab, you will see a list of programs. Click Status and the programs will be ordered by their status, an easy way to quickly figure out what is working and what isn’t.
• Once you have identified the bottlenecks, you can look for solutions using the Internet or contact the people responsible for your IT. It will make their job easier if you can tell them exactly what’s wrong.

If you want to find more information on why a program isn’t working, click the CPU tab, beside Overview. You will be presented with a dialog box similar to the task manager from XP. Select a program which isn’t responding, right-click on it and select Analyze Process. Windows will run an analysis and try to tell you why that program isn’t working. This goes a long way in figuring out what is happening, and also gives you more information if you have to call your IT team.

If you have a program that has completely stopped working:

• Open the Resource Monitor; click start and type RESMON.
• Click the CPU tab, and the program should be highlighted in red.
• Right-click and press Analyze Wait Chain.
• If there are more than two processes, the lowest one on the bottom is the process that isn’t working.
• Click the box beside it and select End process. The program should re-open.

A word of warning on the Resource Monitor: don’t go stopping programs or processes just because they take up what looks like a lot of processing power. They could be essential to the operation of Windows, and if stopped you could make the problem worse. If in doubt, make a note of the program, search the Internet for more information, or ask your IT department for help.

Open Program in New Process If you are working on an important project and would prefer not to have it crash when another program does, you could start the program in a new process. This essentially creates another window in the same environment. If one crashes, it won’t affect the other. To open in another process, hold down Shift and right click on the program, and select Open in a new window. The downside to this is that it will consume more system resources, so your computer will run slower.

Record Your Steps One neat and underutilized feature is the Problem Steps Recorder. When activated it will record mouse movements and clicks, key presses, folders opened and even take screenshots. When the problem is solved, it will put them all the recordings into a file and email them to you. This is extremely useful if a problem keeps happening, and you have your IT team come in to help. To turn on the recorder:

• Press Start and type in PSR, select PSR.exe
• Press record.

If all else fails, and you can’t fix the problem, then you can try restarting the computer or calling IT. As ever, don’t forget to save your work often, and ensure your data is backed up regularly. If you would like to learn more about Windows 7, or other Microsoft products, please contact us.

It’s hard to find someone who isn’t using social media in some way, or at the very least isn’t aware of its existence. Companies are becoming wise to this and are starting to utilize social media tools to build their brand, or bring in new customers. If your company does not use any form of social media, it may be time to look into getting your business out there.

Social media, once called a fad, has become the norm and is going to be with us for some time. A large number of companies already have an online presence, and are taking advantage of the benefits that social media can bring. Here are a number of things you can do to get your social media adventures underway.

Be Clear on Social Media It’s important that before you start looking into the different forms of social media that are out there, you are clear on what social media is, and what it isn’t. Social media is a way to meet people, and share content and ideas with them. For companies it’s a form of non-traditional marketing - think of it as soft marketing - it’s not meant to be the place where you flog your products, rather a place to develop interest in your company, so people will want to do business with you. By using social media you can show people who your company is, and connect with them on a more personal level. If you are clear on what social media is from the beginning, there’s a higher chance that you’ll be successful when you develop your online presence.

Before You Launch Into Social Media There are a number of things that your company needs to have either already done, or considered, before you jump in:

• Have a website: It’s a good idea to have a solid website with information about your company, contact information, products and services. Most potential customers will look at your website after looking searching for you online, and before they choose to do business with you, so your website needs to provide the relevant information they are looking for. If you don’t have a website, or feel yours is lacking, it’s easier than ever to get a professional looking site. With a quick search you will be able to find some competent designers.
• Get educated: It will be beneficial to educate yourself on current trends regarding social media. This can be done by simply going to social media websites, taking the free introduction tours and reading blogs related to the sites. Beyond that you should also research your competitors’ websites and Internet presence. Observe what content they have online, and more importantly: what they don’t have. It will also help to connect with and observe industry experts, see what they post online, and note the style and tone they use. This will help provide you with a sound knowledge base from which you can then create a more effective online presence.
• Set goals: As with any step in business, you should have a plan with realistic goals. Aim for results that are achievable for your company. If you’re a small, local IT company that focuses on providing support for banks, don’t expect to have the same massive hype that Microsoft and Apple do. Clearly set objectives and review periodically.
• Develop a focus: In real life, you can’t be all things to all people. The same goes for social media. You need to develop a focus on what type of online content you would like to share. You should aim to create content that your customers will want to share with people.
• Stake a claim: You should to go to the main social media websites - Google+, Facebook, LinkedIn and YouTube - and reserve your personal and business usernames. This is important because it will make you look more professional by having the same username across all sites, and users will be able to find you easier.
• Ask for help if you need it: While some companies make social media sound easy, it can be deceptively hard to master. If you feel lost, or are having a tough time with it, there are knowledgeable consultants out there who are happy to help.

Time to Get Social When you feel you know what direction you will take, it’s time to start developing your online profiles. It can be tough to decide which social media tools to utilize. Unfortunately there is no right answer. Most small businesses follow the crowd, and this means having pages on Facebook and Linkedin. This does not mean that you should join these networks simply because they have the most users. It is recommended that you follow what similar businesses or direct competitors are doing. If they are on one service but not another, do the same to begin with, but be on the lookout for new social media sites, or features being added to existing sites.

One Thing to Not Forget There is one really important thing we can share with businesses thinking of pursuing social media: it isn’t a turnkey operation. You can’t just, “set it and forget it.” To be successful, you need to be active by posting updates, news, and above all interacting with the people who reach out to you. After all, they are your customers. If you do establish your social presence but forget to keep it up to date, you will be the company that’s forgotten.

If you would like help with your social media strategy, please get in touch with us. We’d love to hear from you.

Twitter has become a massively popular social media tool - a way for businesses to get their name out there and provide instant updates on what they are doing. This can go two ways as customers can also interact with, and provide thoughts about your business. At times these reviews or tweets can be a little negative. The unfortunate thing about this is that all people subscribed to the feed will see the negative remarks. Do you know what to do when you get negative tweets?

Traditionally, the general rule regarding complaints was that a disgruntled customer or client will tell up to 20 people when they are unhappy, versus 5 when they are happy. When a complaint is made on Twitter, chances are very high it will be seen by more than 20 people. Complaints on Twitter should be taken seriously, even one complaint could damage your online reputation. Here are a few tips on dealing with this new breed of online customer service.

Ensure Team Alignment If you have more than one person looking over your social media accounts, or someone other than you looking over it, you need to be sure that they are experts on your products and services. This is important because it is them who will be responding to questions and complaints. If you don’t have an FAQ section set up, it is a good idea to establish answers to the most commonly asked questions, as well as answers or responses to any frequent complaints. This will provide you and your employees with a way to quickly handle displeased customers.

Prompt Response is Key Oftentimes, a quick response will go a long way in dampening the complaint. As people, we like to be acknowledged and when it is done promptly, we are more likely to be open. Many complaints are made when people are mad, and as such, the complaints tend not to show the whole picture. If you quickly respond, ask for more information or suggestions on what you can do to help, the complainer will often give you valuable feedback to use. If the complaint is serious, it is a good idea to acknowledge the complaint briefly, and then pursue a private dialogue. The average window to respond is 2-3 hours from the time of the complaint, so try to at least acknowledge the complaint within that time.

Personal Responses go a Long Way As with any response to complaints, it is a good idea to personally respond. If you use a company account, the response or apology will be read as insincere, and potentially make the problem worse. Many people feel valued when they are contacted from the owner’s or manager’s personal company account. In small businesses like yours, it is a good idea that someone at the very top replies. This will make it look like you care.

Word Limits, We Don’t Need No Word Limits The 140 character limit is usually not enough to explain yourself, or conduct damage control. So, don’t limit yourself to just the 140 characters. Use the space to acknowledge the complaint, and ask the person who lodged the complaint for their email so you can help them.

Pick Your Battles Remember one of the most important sayings in business: “You can’t please everyone, all the time.” There will always be people who complain simply because they can. In an ideal world, you would be able to personally address and solve each and every complaint, but chances are high you won’t be able to do that. Use your business sense about the complaints, or have a colleague look at the complaint and debate about what you should do.

With careful responses that are prompt and personal, there is a high chance you will turn the complaint into praise, and not only keep your client, but look good while doing it. If you have any questions about Twitter or any other social media tools, please give us a call.

The computer and all its related gadgets is probably the most important device in business. Many of us spend our whole work day on the computer, we then go home and spend more time on another computer. One of the consequences to this is that there has been an increase in the number of computer related injuries.

The majority of injuries sustained while working with computers are not instantaneous, they happen over time. The most common form of computer related injury is the Repetitive Strain Injury, also known as RSI. Soft tissue, muscles, tendons, nerves and ligaments are all susceptible to RSI. With proper maintenance and knowledge, almost all RSIs can be prevented. If left unchecked, an RSI could lead to lost time and possibly irreparable damage.

Eye Strain Eye strain happens when you have overexerted your eyes. The most common symptoms include:

• pain around the eyes,
• dry eyes,
• fatigue,
• photophobia (sensitivity to light) and
• blurred vision.

Often, severe eye strain will also cause pain or tension in the neck and shoulders. The most common causes of eye strain are poor workspace layout and sub-par lighting conditions.

The good news is that in most cases, eye strain won’t lead to permanent vision complaints, but if left unchecked it could cause productivity problems. The easiest way to prevent eye strain is to work in a space with lighting that is neither too strong or weak, and have a light source that does not create glare. It is equally important to take short breaks from the monitor. Follow the 20-20-20 rule: every 20 minutes, look at something (not another monitor) 20 feet away for 20 seconds.

Posture Related There are a number of related injuries to your posture, including: back pain, neck pain and headaches. These injuries typically come from bad posture, combined with sitting for an extended amount of time. It may not seem like you can injure yourself by sitting in a chair all day, but your muscles are not designed to stay in the same position for such a long period of time, and doing so can result in muscle pain. Poor posture at work can also lead to an increased chance of a herniated disc, commonly called a “slipped disc”.

There are a number of things you can do to minimize posture related injuries.

• Adopt a proper posture. Have a chair that pushes the small of your back (bottom) out, as this will promote a more natural spinal position. Try not to cross your feet, as comfortable as it is, as doing so puts pressure on your lower back.
• Get up and move around every 20 minutes to half hour.
• Stretch. Move your joints through their normal range of motion.
• If you have kinks or muscle pain, gently massage the area with a kneading motion.
• Get up. There is a rising trend of using a standing workstation - this could be another option.

Arm Related The most common type of injury to the arm is the well-known Carpal tunnel syndrome (CTS). This mainly happens in two places: the wrist and the elbow. CTS occurs when the median nerve (one of the main nerves) is compressed. CTS in the wrist is the most common RSI, and can be a costly injury. The median nerve also passes through the elbow. If compression occurs there, it can result in an injury commonly called “tennis elbow”. Symptoms include: numbness of the hand and arm, pain and weakness in grasping.

There are a number of things you can do to prevent CTS:

• Keep your mouse and keyboard close together.
• Type and hold the mouse gently.
• Remove your hands from the mouse and keyboard when not using them.
• Take frequent breaks to move your wrists and elbows through their natural range of motion. Be careful to not over extend.

With a combination of breaks, ergonomic workplaces, and other preventative measures you and your staff will see fewer injuries and higher productivity. If you would like to learn more ways to prevent injuries, or increase productivity please contact us.

As mobile devices become more multifunctional and versatile, an increasing amount of businesses are seeing the benefits of including smartphones in their day-to-day operations. However, mismanagement of smartphone work usage, and improper handling of these resources, could cause problems if you’re not careful.

Using smartphones for business purposes can indeed lead to increased efficiency and improved productivity, but if left mismanaged and unregulated, smartphone usage can cause more trouble than it’s worth. Here are a few tips to help you get the most out of mobile devices:

1. Formulate a Specific Policy For IT: One common mistake many businesses make is that they lack a policy specifically for the use of mobile devices. This is where you determine whether employees can use their own personal devices for work or not, indicate reimbursable expenses and other costs, and control networks where business-purpose devices can connect to.
2. Have a Security Action Plan: Data security is a major issue for any IT device, especially one that employees can take outside of the office. It is then imperative that any device used for business has the proper security to protect it from online attacks, and remote access features that allow it to be completely wiped, or “bricked” if said device is stolen.
3. Consider Developing Your Own Applications: Customized applications that employees can use for their business needs can prove to be much more secure, and more efficient than other third-party apps. As they’re made specifically for you, you can be sure that tasks done through mobile devices and the corresponding output are better tailored to fit into your organization’s work flow.

If you would like to know more about how to better manage the use of mobile devices for your business, please don’t hesitate to get in touch with us. We’d love to sit down with you and discuss a possible blueprint that addresses your business’s specific needs.

Firefox is one of the most popular Web browsers available. It has become especially popular with the business crowd due to powerful add-ons that make business related browsing easier. There are a large number of useful add-ons out there, and it can sometimes be tough to see what’s best. Don’t worry, we are here to help.

At first look, Firefox is a fairly simple browser. Where it really shines though, is in the wealth of add-ons available for all users. If you were to compare different users’ browsers, it is highly doubtful they would look the same. There are some useful add-ons for small business users that can help make your life easier. Here are our top five:

Make Add-ons Compatible With New Versions of Firefox Firefox is on an aggressive update schedule. It feels like only a few weeks pass in between each new rollout, and this can pose a problem if the developers of the add-ons don’t keep their add-ons up to date. To solve this, install the Add-On Compatibility Reporter. This useful add-on will disable version checking, allowing the add-ons to continue working. If you have an add-on that won’t work, you can send a report to the developer. It is recommended that this is one of the first add-ons you install.

Speed Dial Speed Dial is an add-on that allows you to quickly access your favorite, or most visited sites. You set your bookmarks up to show via Speed Dial, which will show current thumbnails of the website. From there you can click on the thumbnail to go to the website. This is particularly useful if you have pages you visit on a regular basis and wish to navigate to them quickly.

OutWit Docs This add-on is for those managers who have a ton of documents on their computer and want to quickly find one without closing or minimizing Firefox. Think of having a version of Google for your docs - you enter a query into the search bar, and up comes the results with thumbnails so you can easily pick and open the document you were looking for.

Google Global An interesting add-on that allows you to see where your website, or any website for that matter, will show up according to the local Google page rankings. This is great for quickly viewing your presence in other regions or countries. However, this add-on will only work when on a Google search results page.

Screengrab If you are preparing a presentation or need to take a screenshot it can be a bit of a chore, especially on a Mac. With Screengrab you can take a screenshot of just the visible part of the browser or the whole page. This will save time from having to take multiple screenshots and then stitching the images together to gain one image.

These five apps are just the tip of the iceberg, there are many more on the Firefox Add-ons page. If you would like to know more about Firefox or other Web browsers, please contact us.

Cloud computing systems are continuing to grow and become more popular, especially with small businesses. And as cloud services continue to grow and evolve along with the needs of users and clients, we are sure to see some positive developments for the cloud this year.

Anyone who tells you that the cloud has reached a peak is definitely mistaken. While cloud computing is already a powerful IT service that has made a positive difference in the way businesses operate—especially small and medium sized ones—there are still many aspects of it that are continuously being improved and developed.

Better security One of the major trends in cloud services is improvements in the security aspect. Businesses trust cloud providers with important and sensitive data, and with cyber-attacks becoming more frequent and clever, vendors have to step up their security protocols and keep clients’ data safe.

Wider integration and compatibility As it stands, there are still several issues between clouds (especially public ones) and an enterprise's systems, which limits the connectivity and data exchange between users. The same can be said for the current standards being used, which have the tendency to be very vendor-centric. The trend now is to reverse this, and provide better connectivity and data sharing, as well as less vendor-centric standards for better compatibility and integration.

A more ‘solid’ cloud It’s unfortunate, but expected, that there are service providers who are hitching onto the increasing popularity of cloud computing by offering half-baked cloud services. As time progresses, expect to see a better definition—which will reflect in the service provided—of what cloud computing can and cannot do.

As expected of any emerging technology, cloud computing has a ways to go before it reaches its peak. Expect to hear better things about the cloud in the coming months and years as businesses continue to maximize the potential of cloud computing, and vendors and service providers constantly find ways to improve what is already a fantastic concept.

If you are interested in knowing more about cloud services and what it can do for your business, please don’t hesitate to contact us so we can address your specific inquiries and concerns.

The Easter season is a symbol of spring, new beginnings, and rebirth. For many families rebuilding their lives after domestic violence, job and home loss, or other difficult circumstances, starting over is a long, challenging process. But thanks to Tina Hogue, you have the opportunity to put a spring in the step of kids, teens, and parents living in local shelters through the Easter Baskets for Berks program.

For 10 years, Tina has organized Easter basket donations to needy families across Berks County. Those who want to help fill a small Easter basket with toys, candy, books, gift cards, and other useful and fun items. The filled baskets are distributed at local Easter Egg hunts and shelters to children in need.

This is a simple and rewarding project—something you can do with your own child, classroom, club, church congregation, or friends at the office. Tina will provide the Easter basket along with complete instructions. What do you do? You will be assigned a specific age group and boy or girl; just fill it with age appropriate gifts such as small toys, candy, school supplies or books and wrap it in cellophane or a cello bag, and return it to Tina. Easter Basket for Berks will coordinate delivery to organizations such as Berks Women in Crisis, the Childcare Department of Opportunity House, Mary’s Shelter, The Children’s Home of Reading, and New Creations Community Church.

Please consider preparing a basket. I encourage you to discuss this with your co-workers, employer, church, social organization, friends, and relatives or share this letter with anyone who may be interested in supporting this worthy cause.

Feel free to contact Tina for more information or to reserve a basket or baskets. She can be reached at 610-670-8060, via e-mail at CallTina2Travel@gmail.com, or you can send her a message on Facebook (http://www.facebook.com/EBforB). Baskets may be picked up at Tina’s home in Sinking Spring or at Cruise One & Tours Unlimited in Exeter. Delivery can be arranged for orders of 50 or more baskets. Baskets should be returned no later than March 28.

Hey, it's nowhere near the gargantuan status of Facebook or Twitter, but lesser-known Pinterest has a following, and especially if your target market is females, it can be a very versatile and unique online marketing tool – that is, if you use it the right way.

What is Pinterest? In a nutshell, it's something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own 'Pinboard' where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn't exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market. The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time. As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you're there.

3. Use other social media to augment Pinterest. Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent. As mentioned earlier, since Pinterest isn't big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you're a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What's good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.

Have you checked out your business’s online reputation lately? What you don’t know can hurt you! But with a little time and effort, you can take steps to manage your reputation online and use it to grow your business.

Reputation is important to all businesses. If your business does not have a good reputation, it’s almost certain that you are scaring away customers. In the past it was easy to judge the reputation of your business: all you had to do was ask the local population what they thought. With the advent of the Internet and, more specifically, social media, your reputation has gone online, and is easily observed and influenced by many millions.

Your online reputation can be tricky to measure and manage, but it can be done effectively. Here are some tips for getting started.

Be Aware of Your Internet Presence Many companies have pages on Facebook, LinkedIn, Twitter, and more. The only problem is that they don’t spend time maintaining them. It’s a well known fact that when a customer wants to find information on your company, they are not going to call you. They will Google you, or check you out on Facebook, Linkedin, or another social media outlet. It’s important that you know exactly where and how your business appears on these websites.

How to Assess Your Presence It’s a good idea to do a web search using keywords pertaining to your business on the major search engines. Simply enter these keywords into the search engine:

1. Your name
2. Your company’s name
3. Your main product or service
4. High profile employees, past and present
5. User names

Record the results of each search. It’s important to look for the number of negative responses, indifferent responses, and responses in which your company is not mentioned. If you have a large number of negative responses, especially in the top results, you need to work on improving your reputation. If you have lots of results with no information, it’s time to start getting your name out there.

When searching, take note: Due to the increasing personalization of search engines it’s best to log out of all your accounts, and turn off personalized search. When searching for your company, the majority of users will enter a keyword and normally only look at the first few pages of results, so be sure to review the first three pages of your search results.

Protect yourself You may have the Social Media side covered, but what about your URL? Be sure to buy not only the direct URL of your company’s name, but also any related URLs for your company. For example, if your company has a unique product, buy the URL under that name. This is important not only in helping people find you, but also in preventing a disgruntled customer or employee from buying a similar URL and creating a website to slander you and damage your reputation.

Be Proactive With Your Presence It’s important that once you know your reputation, you are proactive about monitoring and improving it. This doesn’t mean you need to spend hours each week searching for your company online. Tools such as Google Alerts help you automatically track result changes based on keywords, and website such as Technorati allow you to quickly search for keywords across many blogs and set up alerts for new mentions.

You should also be involved in industry blogs, monitoring them regularly and becoming part of the “conversation” in your industry. Try to establish a strong presence in your industry by showing how knowledgeable you are. You can also encourage employees to share company news and act as brand ambassadors by empowering them to be open with their thoughts on the company. With careful management, they can be a powerful brand tool.

Be Accountable If you come across negative reviews or posts about your company, consider objectively what is being said. While some people are simply out there to harm the company, many others will be more than willing to discuss what you have done wrong, or at least provide some feedback. It’s also a good idea to be proactive and set up a FAQ section on your website that covers the most commonly asked questions as well as negative issues, such as: “What do I do if I am unhappy with my product or service?”

Use a Social Media Management Company Small business owners like yourself may not have the time to manage your reputation effectively, or the money to hire a full-time staff member to manage it for you. What you can do is to work with a company that specializes in reputation management, allowing you to concentrate on your business. Online Reputation Management has become big business, and will continue to be a major trend in 2012 and beyond.

It’s important to keep up with your reputation management because the success of your company is directly affected by it. There are many ways to improve and manage your reputation, but positive changes won’t happen overnight. If you have questions about reputation management and would like to learn more, please contact us.